Fractional Insights Officer
As a growing business or marketing agency, you are staffing all the right positions--finance, sales, service, and marketing creatives. Growth in expertise within your organization doesn't require full-time research staff. Contract with us for partnership on an in-house research program.
Below are some tools we can bring in-house to help you
Donor Relations and Community Impact
Your donors are the lifeblood of the organization, and fundraising events drive engagement and community impact. Ensuring donors understand the impact their dollars have and the awareness of the community impact you provide is critical.
As your fractional insights officer, Varenne Intelligence works with you on a regular basis as part of your strategic team to ensure decisions and strategy is driven by sound research results.
Brand Strategy
Start-up businesses have a great many research needs, and often the start-up funds are limited to mission-critical operators. As your fractional insight officer, Varenne Intelligence can help you develop your marketing strategy through targeted research. Sound research can help you choose the define logo and taglines, test to uncover the best collateral copy to resonate with potential customers, determine which messaging claims motivate engagement, develop customer segments, and gauge consumer reaction to ad imagery or Amazon copy.
Go-To Market
New products and packaging really benefit from testing with consumers. Is the flavor profile appealing? How well does the packaging work? Is the packaging eye-catching enough to draw attention on a busy shelf set? Do the usage instructions make sense or make your customers throw up their hands in exasperation?
At Varenne Intelligence, we have created a basic product testing and package testing research methodology that brings these key insights to your go-to-market strategy, assisting your team in ensuring the first trial of the product brings them back for repeat purchases.
Call or email us to learn more about ways we can partner with you.
Call us at 817-991-4267
