Our experience working with corporations on their customer service operations and satisfaction levels can be applied to start-up businesses as well. We have developed standardized customer service and journey methodologies that can be tweaked to address a variety of industries.

New products and packaging really benefit from testing with consumers. Is the flavor profile appealing? How well does the packaging work? Is the packaging eye-catching enough to draw attention on a busy shelf set? Do the usage instructions make sense or make your customers throw up their hands in exasperation?

At Varenne Intelligence, we have created a basic product testing and package testing research methodology that brings these key insights to your go-to-market strategy, assisting your team in ensuring the first trial of the product brings them back for repeat purchases.

Although logo and tagline testing can be part of an overall market-research initiative, marketing research is more than about testing colors. Sound research can help you choose the best collateral copy to resonate with potential customers, determine which messaging claims motivate engagement, and gauge consumer reaction to ad imagery or Amazon copy. 

Varenne Intelligence has basic branding research methodologies to address message and ad testing, collateral testing, tagline testing, and more.